Raymond, Miner <br/><br/>
Advertising that sells: a primer for product managers 

 - 1a ed 
 - New York:   Black Rose,   1989 
 - 151 p.;   22 cm 
<br/><br/> Incluye index 
<br/><br/>1989 
<br/><br/> How and Why This Book Go Written - Executing the Strategy - The Brand Differentiating Message - The Storyboard - Scene Objectives - The Heavy Cost of Rush Production - The Preproduction Meeting - A Client Bill Of Rights 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Publicidad
<br/><br/><label>Dewey Class. No.: </label>659.1