TY  - BOOK
AU  - 
TI  - Hitting the sweet spot -workbook
SN  - 978-0-9621415-2-2
U1  - 658.834 
PY  - 1992///
CY  - Chicago: 
PB  - Copy Workshop, 
KW  - Publicidad
N1  - Incluye bibliografía; 1992
N2  - Sus temas principales son: Sec .The sweet sport. Why hitting the sweet spot works. you already know more than you think. Sec 2- How to find the sweet spot, learn to read yourself. Laying the foundation. Sec 3- Form insight to inspiration Mapping out perceptions. Segmenting people. Sec 4- Consumer insight at work, The account planning revolution. The role of the account planner
ER  -