Fortini - Campbell, Lisa <br/><br/>
Hitting the sweet spot -workbook 

 - 2a ed 
 - Chicago:   Copy Workshop,   1992 
 - 246 p.:   il. byn;   24 cm 
<br/><br/> Incluye bibliografía 
<br/><br/>1992 
<br/><br/> Sus temas principales son: Sec .The sweet sport. Why hitting the sweet spot works. you already know more than you think. Sec 2- How to find the sweet spot, learn to read yourself. Laying the foundation. Sec 3- Form insight to inspiration Mapping out perceptions. Segmenting people. Sec 4- Consumer insight at work, The account planning revolution. The role of the account planner. 
<br/><br/><label>ISBN: </label>978-0-9621415-2-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicidad
<br/><br/><label>Dewey Class. No.: </label>658.834