TY  - BOOK
AU  - Kornfeld, Lewis
TI  - To catch a mouse, make a noise like a cheese
SN  - 978-1-56530-004-0
U1  - 658.801 
PY  - 1992///
CY  - Texas New York: 
PB  - The Summit Group Fort Worth, 
KW  - Comercialización - USA
KW  - Marketing
N1  - Incluye index p.343; 1992
N2  - A conspiracy of quality, Advertising made simple, Ad copy made memorable, The art of the art, The big bad ad, The corporate identity game, Positioning the enterprise, The media internal, The media external, The boss as saleperson, Marketing the first mass-market PC, up the agency, Tandy's in-house ad. machine, Advertising's articulate antil's, Future schlock, Kornfeld's rules revisited
ER  -