Kornfeld, Lewis <br/><br/>
To catch a mouse, make a noise like a cheese 

 - 3a ed 
 - Texas New York:   The Summit Group Fort Worth,   1992 
 - 384 p.;   23 cm 
<br/><br/> Incluye index p.343 
<br/><br/>1992 
<br/><br/> A conspiracy of quality, Advertising made simple, Ad copy made memorable, The art of the art, The big bad ad, The corporate identity game, Positioning the enterprise, The media internal, The media external, The boss as saleperson, Marketing the first mass-market PC, up the agency, Tandy's in-house ad. machine, Advertising's articulate antil's, Future schlock, Kornfeld's rules revisited. 
<br/><br/><label>ISBN: </label>978-1-56530-004-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comercialización - USA<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.801