TY  - BOOK
AU  - Bradac, James
TI  - Message effects in communication science
SN  - 978-0-8039-3225-8
U1  - 302.23 
PY  - 1986///
CY  - California: 
PB  - Sage Publications, 
KW  - Análisis de Contenido
KW  - Comunicación
KW  - Medios de Comunicación
N1  - Incluye bibliografía; 1986
N2  - This books contains and introduction by John Waite Bowers and carries on subjetcs and topics such as: Message effects. Methodological Issues in the study of message effects, goals, plans and discourse comprehensions, message and persuasive effects, television commercials as mass media messages, violent media
ER  -