TY  - BOOK
AU  - 
AU  - 
TI  - The new how to advertise
SN  - 978-0-312-07789-1
U1  - 659.1 
PY  - 1992///
CY  - New York: 
PB  - Thomas Dunne Books, 
KW  - Marketing
KW  - Publicidad
N1  - Glosario; 1992
N2  - Brand building strategies, television: beating clutter, research: Part of the answer, print: selective, radio and out of home, direct marketing: Accountable campaign that build business, agency relations, target marketing, global brands, media startegies and tactics
ER  -