Roman, Kenneth <br/><br/>
The new how to advertise 

 - 1a ed 
 - New York:   Thomas Dunne Books,   1992 
 - 139 p.;   22 cm 
<br/><br/> Glosario 
<br/><br/>1992 
<br/><br/> Brand building strategies, television: beating clutter, research: Part of the answer, print: selective, radio and out of home, direct marketing: Accountable campaign that build business, agency relations, target marketing, global brands, media startegies and tactics. 
<br/><br/><label>ISBN: </label>978-0-312-07789-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Publicidad
<br/><br/><label>Dewey Class. No.: </label>659.1