TY  - BOOK
AU  - Murphy, John
AU  - Rowe, Michael
TI  - How to design trade marks and logos
SN  - 978-0-89134-400-1
U1  - 745.4 
PY  - 1991///
CY  - Ohio: 
PB  - North Light Books, 
KW  - Dibujo
KW  - Publicidad
N1  - Incluye bibliografía; 1991
N2  - This very graphical presentation offers the following subjetcs: What are trademarks and logos. Types of trademarks and logos. Aesthetics. Developing the design brief. Developing the design concept. Case Studies: Hypotetical. The practicalities. Developing new brand names. Applying and mantaining designs. Legal aspects of trademarks and logos
ER  -