TY  - BOOK
AU  - Levitt, Theodore
TI  - The marketing imagination
SN  - 978-0-02-919090-6
U1  - 658.8 
PY  - 1986///
CY  - New York: 
PB  - The Free Press, 
KW  - Comercialización
KW  - Marketing
N1  - Incluye bibliografía; 1986
N2  - Contiene lo siguiente: Marketing and the corporate purpose. The globalization of markets. The industrialization of service differentiation of anything. Marketing intangible products, relationship managment, the marketing imagination, marketing myopia, exploit the products life cycle, innovative imitation
ER  -