TY  - BOOK
AU  - 
TI  - Guts: advertising from the inside out
SN  - 0-8144-5539-9
U1  - 659.1 
PY  - 1989///
CY  - New York: 
PB  - Amacom, 
KW  - Estrategias
KW  - Publicidad
N1  - Incluye índice onomástico; 1989
N2  - This books allows the author to start talking about the things he likes and the people he admires, as well as early lessons on the players, the clients, strategies, copy, making the blind see, television and radio techniques and thoughts, responsability and the way hes personal heroes started out
ER  -