Lyons, John <br/><br/>
Guts: advertising from the inside out 

 - 1a ed 
 - New York:   Amacom,   1989 
 - 324 p.:   il.;   25 cm 
<br/><br/> Incluye índice onomástico 
<br/><br/>1989 
<br/><br/> This books allows the author to start talking about the things he likes and the people he admires, as well as early lessons on the players, the clients, strategies, copy, making the blind see, television and radio techniques and thoughts, responsability and the way hes personal heroes started out. 
<br/><br/><label>ISBN: </label>0-8144-5539-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Estrategias<br/>Publicidad
<br/><br/><label>Dewey Class. No.: </label>659.1