TY  - BOOK
AU  - Kotler, Philip
TI  - Strategic marketing for nonprofit organizations
SN  - 978-0-13-851932-2
U1  - 658.8 
PY  - 1991///
CY  - New Jersey: 
PB  - Prentice Hall, 
KW  - ONG'S
KW  - Organizaciones no Gubernamentales
N1  - incluye índice de nombres; 1991
N2  - Contiene: Develoloping a customer orientation, Strategic planning and organization, Developing and organizing resources, Designing the marketing mix, Controlling marketing strategies
ER  -