Kotler, Philip <br/><br/>
Strategic marketing for nonprofit organizations 

 - 4a ed 
 - New Jersey:   Prentice Hall,   1991 
 - 644 p.;   24 cm 
<br/><br/> incluye índice de nombres 
<br/><br/>1991 
<br/><br/> Contiene: Develoloping a customer orientation, Strategic planning and organization, Developing and organizing resources, Designing the marketing mix, Controlling marketing strategies. 
<br/><br/><label>ISBN: </label>978-0-13-851932-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ONG'S<br/>Organizaciones no Gubernamentales
<br/><br/><label>Dewey Class. No.: </label>658.8