Caples, John <br/><br/>
Tested: advertising methods 

 - 4a ed 
 - New Jersey:   Reward books,   1974 
 - 318 p.;   21 cm 
<br/><br/> Incluye bibliografía 
<br/><br/>1974 
<br/><br/> Here are all the proving tecnics that remove guest work from adverting making it a science of sure results a.step by step the author guides you though every important area including headlines that attract readers. 
<br/><br/><label>ISBN: </label>139068910 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicidad<br/>Publicidad Multimedia
<br/><br/><label>Dewey Class. No.: </label>659.13