TY  - BOOK
AU  - Thorson, Esther
TI  - Advertising age: the principles of advertising of work
SN  - 978-0-8442-3175-4
U1  - 659.1 
PY  - 1989///
CY  - Illinois: 
PB  - NTC. Business Books, 
KW  - Publicidad
N1  - Incluye bibliografía; 1989
N2  - Advertising agencies and their clients.- Legal concerves in advertising.- Social critique and concerve with advertising.- Advertising research, product, positioning and market segmentation, media, creative estrategies and executions, advertising is support system, packging, promotions and direct mk, global advertising, advertising education and the job market
ER  -