Thorson, Esther <br/><br/>
Advertising age: the principles of advertising of work 

 - 1a ed 
 - Illinois:   NTC. Business Books,   1989 
 - 241 p.;   28 cm 
<br/><br/> Incluye bibliografía 
<br/><br/>1989 
<br/><br/> Advertising agencies and their clients.- Legal concerves in advertising.- Social critique and concerve with advertising.- Advertising research, product, positioning and market segmentation, media, creative estrategies and executions, advertising is support system, packging, promotions and direct mk, global advertising, advertising education and the job market. 
<br/><br/><label>ISBN: </label>978-0-8442-3175-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicidad
<br/><br/><label>Dewey Class. No.: </label>659.1