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Kotler on marketing: how to create, win, and dominate markets
Tipo de material:
TextoIdioma: Español Detalles de publicación: New York: The Free Press, 1999Edición: 1a edDescripción: 254 p.; 24 cmISBN: - 978-0-684-85033-7
- 0265 - MARKETING
- 0269 - MARKETING ESTRATÉGICO
- 0464 - MARKETING INTERNACIONAL
- 0465 - COMPETITIVIDAD EN MERCADOS INTERNACIONALES
- 658.8
Contenidos:
Building profitable businesses through world-class marketing. Using marketing to understand, create, comunicate, and deliver value. Identifyng market opportunities and developing targeted value offerings. Developing value propositions and building brand equity. Developing and using marquet intelligence. Designing the marketing mix. Acquiring retaining,and growing customers. Dsigning and delivering more customer value.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Notas | Fecha de vencimiento | Código de barras | |
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Libro
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Biblioteca Libros | LIBROS | UCG 658.8 KOTk 17.379 (Navegar estantería(Abre debajo)) | Disponible | mmejia | 17379 |
Building profitable businesses through world-class marketing. Using marketing to understand, create, comunicate, and deliver value. Identifyng market opportunities and developing targeted value offerings. Developing value propositions and building brand equity. Developing and using marquet intelligence. Designing the marketing mix. Acquiring retaining,and growing customers. Dsigning and delivering more customer value.
1999
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