Universidad de Guayaquil
Catálogo Bibliográfico

Conference procedings: innovations in social marketing third annual

Por: Tipo de material: TextoTextoDetalles de publicación: s.c.: Prspect Associates Westat, Inc, 1997Descripción: 98 p.; 26 cmTítulos uniformes:
  • 0304 - LABORATORIO: CAMPAÑA DE COMUNICACIÓN SOCIAL SIN FINES DE LUCRO
Tema(s): Clasificación CDD:
  • 658.048
Resumen: Contents: Contraceptive social marketing in Pakistan: a new system for assessing the impact of price increases on condom sales and consumption ina a low-resource setting. Towards an integrated research design for social marketing interventions...The marketing concept and health promotion: a preliminary survey and analysis of 1990's "Health Promotion" literature...Promoting secondary education for women in bangladesh: using a theory-based behavioral elicitation technique to identify salient consequences of enrolling dauhters...A marketing view of behavior management: exploring the exchange process
Lista(s) en las que aparece este ítem: MARKETING SOCIAL
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Tipo de ítem Biblioteca actual Colección Signatura topográfica Estado Fecha de vencimiento Código de barras
Libro Libro Biblioteca Libros LIBROS UCG 658.048 ACAc 2094 (Navegar estantería(Abre debajo)) Disponible 2094

1997

Contents: Contraceptive social marketing in Pakistan: a new system for assessing the impact of price increases on condom sales and consumption ina a low-resource setting. Towards an integrated research design for social marketing interventions...The marketing concept and health promotion: a preliminary survey and analysis of 1990's "Health Promotion" literature...Promoting secondary education for women in bangladesh: using a theory-based behavioral elicitation technique to identify salient consequences of enrolling dauhters...A marketing view of behavior management: exploring the exchange process

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