Manual de gestión de la comunicación en redes sociales colegio alemán Stiehle de Cuenca (Registro nro. 138207)
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| 000 -Cabecera (24) | |
|---|---|
| Campo de control interno | 02577nam a2200265Ia 4500 |
| 001 - Número de control | |
| Campo de control | UCASAGRANDE22709 |
| 007 - Tipo material - Descripcion fisica - info general | |
| Tipo material | ta |
| 008 - Códigos de longitud fija (40p) | |
| Campo de control de longitud fija | 210819s2019||||xx |||||||||||||| ||spa|| |
| 040 ## - Origen de la Catalogacion | |
| Origen de la Catalogacion | UCASAGRANDE |
| 041 ## - Código de idioma (R) | |
| Código de lengua del texto/banda sonora o título independiente (R) | spa |
| 082 ## - Número de la Clasificación | |
| Código de Clasificación | POS 2019 |
| 100 ## - Autor Personal | |
| Autor Personal | Calle Asmal, Cinthya |
| Término indicativo de función (R) | autor |
| 245 #0 - Titulo | |
| Titulo | Manual de gestión de la comunicación en redes sociales colegio alemán Stiehle de Cuenca |
| 260 ## - Editorial | |
| Ciudad | |
| Nombre de la Editorial | Universidad Casa Grande. Departamento de Posgrado, |
| Fecha | 2019 |
| 300 ## - Descripcion | |
| Páginas | 90 p.; |
| Dimensiones | Digital |
| 513 ## - Nota de periodo de años | |
| Nota de periodo de años | 2019 |
| 520 ## - Resumen | |
| Resumen | The elaboration of the Manual of Management of Communication in social networks for the Unidad Educativa Particular Colegio Alemán Stiehle de Cuenca was carried out with the objective of generating positioning and image of the institution complying with the guidelines of communication institutions, in addition to generating bonds of connection with students, ex-students, parents, that is to say with the educational community. The project consisted of first analyzing the deficiencies presented within the school's Facebook page, this being the first social network used by the institution and generate communication strategies to make changes and improvements. It was important to take into account that being an educational entity has several activities inside and outside the campus so it was necessary to fix what type of content would be made known in order to take advantage of the benefits presented by social networks and the scope it has to adequately manage institutional resources. The final result of the project was the manual and through this we have basic guidelines for the management of the institutional Facebook page (@UEAlemán) and this will be used as reference material for the Department of Communication of the school, thus taking into account certain parameters such as: the type of content to publish, periodicity, metrics measurement, etc. In this way, the final result of the project was the elaboration of the manual, which contains detailed information on how and what should be done and communicated on the Facebook page, as well as recommendations that will serve to advance the school's digital communication through other social networks. |
| 650 ## - Temas - Descriptores | |
| Temas - Descriptores | COMUNICACIÓN DIGITAL |
| 9 (RLIN) | 84918 |
| 650 ## - Temas - Descriptores | |
| Temas - Descriptores | REDES SOCIALES |
| 9 (RLIN) | 59863 |
| 650 ## - Temas - Descriptores | |
| Temas - Descriptores | RELACIONES PÚBLICAS |
| 9 (RLIN) | 57257 |
| 650 ## - Temas - Descriptores | |
| Temas - Descriptores | TESIS DE MAESTRÍA |
| 9 (RLIN) | 78771 |
| 700 ## - Autor Personal | |
| Autor Personal | Giler García, Gabriela Tutor |
| Término indicativo de función (R) | autor |
| 9 (RLIN) | 88010 |
| 856 ## - URL - Ubicacion | |
| URI/URL | <a href="http://dspace.casagrande.edu.ec:8080/bitstream/ucasagrande/1897/1/Tesis2074CLAm.pdf">http://dspace.casagrande.edu.ec:8080/bitstream/ucasagrande/1897/1/Tesis2074CLAm.pdf</a> |
| 942 ## - Datos personalizados Koha | |
| Tipo de Documento | Tesis |
| Fecha procesamiento | 2020-03-18 |
| Catalogador | mmejia |
| Estado | Colección | Ubicacion permanente | Ubicacion actual | Fecha de Ingreso a la Biblioteca | Prestamos | Clasificación | Código de barras | Ultima fecha de verificacion | Tipo de Item |
|---|---|---|---|---|---|---|---|---|---|
| Tesis CD | Biblioteca Tesis | Biblioteca Tesis | 03/18/2020 | UCG Tesis 2074 CALm POS 2019 | Tesis2074 | 08/20/2021 | Tesis |