Fundraising for dummies
Murray, Katherine
Fundraising for dummies - 3a ed - Indianpolis: Wiley Publishing, Inc, 2010 - 366 p.: il; 23.5 cm
Puttin your fundraising ducks in a row. Fundraising in a changing economy. Identifying the fruits of your fundraising passion. Finding the right perspective: fundraising issues and ethics. Finding and winning over donors. Telling your story and building your brand. Engaging your givers with the right campaigns.
2010
978-0-470-56840-8
Marketing Social
658.048
Fundraising for dummies - 3a ed - Indianpolis: Wiley Publishing, Inc, 2010 - 366 p.: il; 23.5 cm
Puttin your fundraising ducks in a row. Fundraising in a changing economy. Identifying the fruits of your fundraising passion. Finding the right perspective: fundraising issues and ethics. Finding and winning over donors. Telling your story and building your brand. Engaging your givers with the right campaigns.
2010
978-0-470-56840-8
Marketing Social
658.048