Marketing strategy: a decision - focused approach
Boyd, Happer
Marketing strategy: a decision - focused approach - 4ta ed - New York: McGraw-Hill Irwin, 2003
2003
978-0-07-246671-3
Marketing strategy: a decision - focused approach - 4ta ed - New York: McGraw-Hill Irwin, 2003
2003
978-0-07-246671-3