Vista normal Vista MARC Vista ISBD

Barry, Pete

The advertising concept book: thik now, design later - Thames & Hudson, 2009 - 272 p.; 24 cm

Basic tools. The strategy. Print. The campaing. The tagline. Generating strategies and ideas. TV. Ambient. Interactive. Copy. Radio. Integrated. Execution. Presenting and selling your work. The student book.

2009

ISBN: 978-0-500-28738-5

Subjects--Index Terms: Publicidad

Dewey Class. No.: 659.1