The pachage as marketing tool
Sacharow, Stanley
The pachage as marketing tool - 1a ed - Chilton Book Company, 1982 - 206 p.; 24 cm
Demographics and the american consumer. Managing the packaging function. The product is the package. The package and the promise: the role of advertising. From Gutenberb to gravure printing techniques. Test marketing. Packaging economics. Role of the package in product success. Brand names and trademarks
1982
978-0-8019-6954-6
Packaging - Diseño
676.3
The pachage as marketing tool - 1a ed - Chilton Book Company, 1982 - 206 p.; 24 cm
Demographics and the american consumer. Managing the packaging function. The product is the package. The package and the promise: the role of advertising. From Gutenberb to gravure printing techniques. Test marketing. Packaging economics. Role of the package in product success. Brand names and trademarks
1982
978-0-8019-6954-6
Packaging - Diseño
676.3