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Mayer, Martin

Madison avenue U.S.A - Chicago: NTC Business Books, 1992 - 332 p.; 24 cm

The advertisingman: habitat, functions and history. Advertisements and agencies. Getting the massage out to the people. Finding the facts of life. Impact

1992

ISBN: 978-0-8442-3247-8

Subjects--Topical Terms:
Publicidad - Advertising

Dewey Class. No.: 659.1