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Caples, John

Tested advertising methods - 5a ed - New Jersey: Person Education, 1997 - 278 p.: il; 23 cm

1997

Contents: The new advertising strategy. The most import part of an advertisement. Headlines that attract the most readers. Right and wrong methods of writing headlines and direct mail teasers

ISBN: 978-0-13-095701-6

Subjects--Topical Terms:
Publicidad

Dewey Class. No.: 659.13 Cap T