Buyology: truth and lies about why we buy
Lindstrom, Martín
Buyology: truth and lies about why we buy - 1a ed - New York: Crown Business, 2010 - 254 p.; 20 cm
Includess Bibliographical references and index
2010
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyology, Martin Londstrom presents the astonishing findings from his groundbreaking three-year.
978-0-385-52389-9
658.8 Lid B
Buyology: truth and lies about why we buy - 1a ed - New York: Crown Business, 2010 - 254 p.; 20 cm
Includess Bibliographical references and index
2010
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyology, Martin Londstrom presents the astonishing findings from his groundbreaking three-year.
978-0-385-52389-9
658.8 Lid B