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Weichselbaum, Hart

Readings in account planning - 1a. ed - Chicago: The Copy Workshop, 2008 - 316 p.; 25 cm

2008

Origins. The Account planning revolution. Ideas: How advertising works. Tools: A review of qualitative methods. Future: Above and beyond advertising planning

ISBN: 978-1-887229-36-4

Subjects--Topical Terms:
Planificación de Presupuesto

Dewey Class. No.: 657