Vista normal Vista MARC Vista ISBD

Ereaut, Gill

Analysis and interpretation in qualitative market research - 1a ed - California: Sage Publications, 2003 - 176 p. V.4; 23.5 cm

2003

The status of analysis and interpretation in qualitative market research, qualitative research as a commercial activity, frameworks for thinking: electricism, pragmatsm and theory, the experience of analysis and interpretation in comercial qualitative research,processes of analysis, processes of interpretation

ISBN: 978-0-7619-7272-3

Subjects--Topical Terms:
Investigación - Investigación Cualitativa

Dewey Class. No.: 001.42 Ere A