Developing brands with qualitative markert research
Owen, Mike
Developing brands with qualitative markert research - 1a ed - California: Sage Publications, 2003 - 140 p. V. 5; 23.5 cm
2003
The nature of brands, brands and the human dimension, branding and brand modelling, why use qualitative research to look at brands and branding?, research and the brand development process, the structure of brand research, the content of brand research
978-0-7619-7272-3
Investigación - Investigación Cualitativa
001.42 Cha D
Developing brands with qualitative markert research - 1a ed - California: Sage Publications, 2003 - 140 p. V. 5; 23.5 cm
2003
The nature of brands, brands and the human dimension, branding and brand modelling, why use qualitative research to look at brands and branding?, research and the brand development process, the structure of brand research, the content of brand research
978-0-7619-7272-3
Investigación - Investigación Cualitativa
001.42 Cha D