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Wardle, Judith

Developing advertising with qualitative markert research - 1a ed - California: Sage Publications, 2003 - 135 p. V. 6; 23.5 cm

2003

Why Qualitative research, what is advertising, how advertising works, the planning process and the role of research, the research process: from briefing to fielwork, from analysis and interpretation to presentation, representations of the advertising, the politics of advertising research, international advertising research

Subjects--Topical Terms:
Investigación Marketing

Dewey Class. No.: 001.42 War D