Vista normal Vista MARC Vista ISBD

Klein, Robert A

Promotion and marketing for broadcasting, cable, and the web - 4a ed - Madrid: Focal Press, 2002 - 274 p.; 23 cm

Incluye bibliografía

2002

Sus temas principales Mrketing the media, designing on-air, print, and on- line promotion.comercial radio promotion, network television promotion,local station promotion, cable marketing promotion

ISBN: 978-0-240-80497-2

Subjects--Topical Terms:
Marketing - Canales de Distribución

Dewey Class. No.: 658.84 Eas P