Creative insight: the researchers art finding hidden needs for new products and new brand positionings
Durgee, Jeffrey F.
Creative insight: the researchers art finding hidden needs for new products and new brand positionings - 1a ed - Chicago: Copy Workshop, 2005 - 231 p.; 23 cm
Incluye bibliografía
2005
ISus temas principales Speaking of unspoken needs, who to interview,howmany,when where ,and how, needs and meanings , the self, usage behavior, histories as sources of product meaning and needs, final troghts, methods, analysis, and making marketing recomendations
978-1-887229-26-5
Marketing - Canales de Distribución
658.84
Creative insight: the researchers art finding hidden needs for new products and new brand positionings - 1a ed - Chicago: Copy Workshop, 2005 - 231 p.; 23 cm
Incluye bibliografía
2005
ISus temas principales Speaking of unspoken needs, who to interview,howmany,when where ,and how, needs and meanings , the self, usage behavior, histories as sources of product meaning and needs, final troghts, methods, analysis, and making marketing recomendations
978-1-887229-26-5
Marketing - Canales de Distribución
658.84