Vista normal Vista MARC Vista ISBD

Shaver, Mary Alice

Make the sale: how to sell media with marketing - 1a ed - Chicago: The Copy Workshop, 2003 - 322 p.; 23 cm

Incluye bibliografía

2003

Contents: Target audience, the role of the media rep,local media, the local media mix,local market research,terms you'll use every day, rates and contracts, staying organized,messages - getting started

ISBN: 978-1-887229-16-6

Subjects--Topical Terms:
Promoción de Ventas

Dewey Class. No.: 658.82