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Prahalad, C.K.

The fortune at the bottom of the pyramid - 1a ed - New Jersey: Pearson Education, Inc., 2006 - 273 p.; 24 cm

Include appendix

2006

Contents: The market at the bottom of the pyramid,the power of dominant logic,the nature of the BOP market,the market development imperative,benefits to the private sector,BOP: a global opportunity,the ecosystem for wealth creation,reducing corruption: transaction governance capacity,developmente as social transformation,bussiness success stories from the bottom of the pyramid.

ISBN: 978-0-13-187729-0

Subjects--Topical Terms:
Asistencia extranjera - Economía

Dewey Class. No.: 338.91 Pra F