Electronic comerce a management perspective
Turban, Efrain
Electronic comerce a management perspective - New Jersey: Prentice-Hall,Inc., 1999 - 520 p.; 26 cm
References p. 462 Glosary p. 505
1999
Contents: 1. foundations of electronic commerce; 2. retaiding in electronic commerce; 3. internet consumer and market reseach; 4. advertisiment in electronic commerce; 5. electronic commerce for service industries; 6. bussiness-tobusiness electronic commerce; 7. intranet and extranet; 8. electronic payment systems; 9. strategy and implementation; 10. public policy from legal issues to privacy; 11. infrastructure for ec. economics global, and other issues in ec; 12. creating web pages; 13. web programming: adding desktop interactivity and dinamic data access...
978-0-13-975285-8
Electrónico Comercio
658.050688
Electronic comerce a management perspective - New Jersey: Prentice-Hall,Inc., 1999 - 520 p.; 26 cm
References p. 462 Glosary p. 505
1999
Contents: 1. foundations of electronic commerce; 2. retaiding in electronic commerce; 3. internet consumer and market reseach; 4. advertisiment in electronic commerce; 5. electronic commerce for service industries; 6. bussiness-tobusiness electronic commerce; 7. intranet and extranet; 8. electronic payment systems; 9. strategy and implementation; 10. public policy from legal issues to privacy; 11. infrastructure for ec. economics global, and other issues in ec; 12. creating web pages; 13. web programming: adding desktop interactivity and dinamic data access...
978-0-13-975285-8
Electrónico Comercio
658.050688