Universidad de Guayaquil
Catálogo Bibliográfico

Fundaments of speech communication: the credibility of ideas

Bradley, Bert E.

Fundaments of speech communication: the credibility of ideas - 6a ed - Dubuque: Wm.C. brown pushiers, 1991 - 403 p.: il.; 23 cm

Glosary p.385-391 name index p. 393-397 subject index p. 398-403

1991

Contents. part 1. basic considerations. cap. 1. the communication process. 2. the first speech. 3. understanding perfomance apprehension. 4. responsibilities of receivers: effective listening. 5. responsabilities of speakers: ethical dimensions. 6. creating credibility. 7. understanding and adapting to listeners Part 2. preparation. cap 8. selecting the subject and the purpose 9. understanding methods of presentation. 10. reserching a speech topic. 11. developing content. 12. using reasoning. part. 3. the speech cap. 13. stucturingthe speech. 14. developing introductions and conclusions....

978-0-697-08591-7


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