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Wells, William

Advertising: principles and practice - 5a ed - New Jersey: Prentice Hall, 2000 - 562 p.: il.; 28 cm

Bibliographical references después de cada capítulo, glossary p. 535 - 562.

2000

Contents: part 1. advertising foundations and environment. part 2. advertising background, planning and strategy. part 3. advertising media. part 4. creating advertising. part 5. integrating marketing communication elements.

ISBN: 978-0-13-083571-0

Subjects--Topical Terms:
Publicidad - Promoción

Dewey Class. No.: 659.1