The making of an advertising campaign
Niefeld, Jaye S.
The making of an advertising campaign - 1a ed - New Jersey: Prentice Hall, 1989 - 103 p.; 29 cm
1989
Contents: 1.- introduction. 2.- planning the campaign. 3.- the target groups. 4.- the media plan. 5.- merchandising. 8.- conclusion.
978-0-13-546193-8
Marketing - Planeación Estratégica
659.1
The making of an advertising campaign - 1a ed - New Jersey: Prentice Hall, 1989 - 103 p.; 29 cm
1989
Contents: 1.- introduction. 2.- planning the campaign. 3.- the target groups. 4.- the media plan. 5.- merchandising. 8.- conclusion.
978-0-13-546193-8
Marketing - Planeación Estratégica
659.1