Media today: an introduction to mass communication
Turow, Joseph
Media today: an introduction to mass communication - Boston: Houghton miffin company, 1999 - 490 p.: il.; 25 cm
1999
Contents: part 1.- understanding mass media. C 1.- understanding mass media: why should we care? C 2.- Making sense of the media business. C 3.- government regulation, self - regulation. part 2.- the print media. C 4.- the print media: from past to present. C 5.- the book industry. C 6.- the newspaper industry. C 7.- the magazine industry. part 3.- the electronic media. part 4.- advertising and public relations. part 5.- conglomerates and cross - media activities. part 6. mass media issues and effects.
978-0-395-87077-8
Comunicación de Masas
302.23
Media today: an introduction to mass communication - Boston: Houghton miffin company, 1999 - 490 p.: il.; 25 cm
1999
Contents: part 1.- understanding mass media. C 1.- understanding mass media: why should we care? C 2.- Making sense of the media business. C 3.- government regulation, self - regulation. part 2.- the print media. C 4.- the print media: from past to present. C 5.- the book industry. C 6.- the newspaper industry. C 7.- the magazine industry. part 3.- the electronic media. part 4.- advertising and public relations. part 5.- conglomerates and cross - media activities. part 6. mass media issues and effects.
978-0-395-87077-8
Comunicación de Masas
302.23