Hitting the sweet spot: how consumer insights can inspire better marketing and advertising
Fortini - Campbell, Lisa
Hitting the sweet spot: how consumer insights can inspire better marketing and advertising - Chicago: s/e, 1991 - 248 p.; 23 cm
1991
The need for for consumer insight, how this book can help you, ehy hitting the sweet spot works, you already know more than you think, breakthrough advertising, the art of persuasion-using what you already know
978-0-9621415-2-2
Marketing - Consumo
658.834
Hitting the sweet spot: how consumer insights can inspire better marketing and advertising - Chicago: s/e, 1991 - 248 p.; 23 cm
1991
The need for for consumer insight, how this book can help you, ehy hitting the sweet spot works, you already know more than you think, breakthrough advertising, the art of persuasion-using what you already know
978-0-9621415-2-2
Marketing - Consumo
658.834