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Dru, Jean-Marie

Beyond disruption: changing the rules in the marketplace - a ed - New York: John Willey, 2002 - 304 p.; 24 cm

Incluye bibliografía

2002

Sus temas principales son: Disruption context, 1.- Ámérica the disruptive Brand, 2.- Disruptive organizations, Discrupting marketing conventions, Disruption at work, 4.- frist impressions, 5.- State of the art, 6.- Workshops, 7.- Tools

ISBN: 978-0-471-21899-9

Subjects--Topical Terms:
Publicidad - Disrupción

Dewey Class. No.: 659.11