Consumers and services
Gabbott, Mark
Consumers and services - New York: John Wiley y Sons, 1998 - 271 p.; 23 cm
1998
Contents: 1. consumer an services. 2. pre-consumption of services. 3. consuming services, 4. evaluating services. 5. the tourism an travel consumer. 6. the professional services consumer. 7. the financial services consumer. 8. the healthcare consumer. 9. the chariry consumer, and conclusion.
071-95797-6
Marketing
Mercado del Consumidor
658.834
Consumers and services - New York: John Wiley y Sons, 1998 - 271 p.; 23 cm
1998
Contents: 1. consumer an services. 2. pre-consumption of services. 3. consuming services, 4. evaluating services. 5. the tourism an travel consumer. 6. the professional services consumer. 7. the financial services consumer. 8. the healthcare consumer. 9. the chariry consumer, and conclusion.
071-95797-6
Marketing
Mercado del Consumidor
658.834