Introduction to advertising y promotion: an integrated marketing communications perspectives.
Belch, George E.
Introduction to advertising y promotion: an integrated marketing communications perspectives. - 3a ed - Chicago: Irwin, 1995 - 762 p.: il.; 27 cm
Glosary of advertising and promotion terms.
1995
Contents: An introduction to advertising and promotion, the role of advertising and promotion in the marketing process, organizing for advertising and promotion, the role of ad agencies and other marketing communication organizations , perspectives on consumer behavior, markewt segmentation and positioning, the communications process, source message, and channel factors, determining advertising and promotional objetives, the advertising and promotions budget...
978-0-256-13696-8
Publicidad - Estrategias
659.1
Introduction to advertising y promotion: an integrated marketing communications perspectives. - 3a ed - Chicago: Irwin, 1995 - 762 p.: il.; 27 cm
Glosary of advertising and promotion terms.
1995
Contents: An introduction to advertising and promotion, the role of advertising and promotion in the marketing process, organizing for advertising and promotion, the role of ad agencies and other marketing communication organizations , perspectives on consumer behavior, markewt segmentation and positioning, the communications process, source message, and channel factors, determining advertising and promotional objetives, the advertising and promotions budget...
978-0-256-13696-8
Publicidad - Estrategias
659.1