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Iacobucci, Dawn

Kellogg on integrated marketing - 1a. ed - s/c: s/e - 314 p.; 22.5 cm

Incluye bibliografía

s.f

Sus temas principales son: Overview of kellogg on integrated marketing,What is integrated marketing?, the tao of costumer loyalty: Getting to my Brand, my Way, Using interaction maps to create brand experiences and relationsships, strategies for viral marketing, acquiring the right customers , database sub-segmentation, customer profitability and diagnosing a customer portafolio

Subjects--Topical Terms:
Marketing
Mercadeo

Dewey Class. No.: 658.8