Vista normal Vista MARC Vista ISBD

Newsom, Doug

This is PR: the realities of public relations - 4a ed - California: Wadsworth Publishing Company, 1989 - 527 p.; 14 cm

Incluye glosario e índice

1989

Los temas principales de este texto son: What and why, werw are I ts Roots and werw is it growing, publics and public opinion, research, persuasion and communication theories, communication chanels and laws affecting PR práctice

Subjects--Topical Terms:
Mercadeo
Relaciones Públicas

Dewey Class. No.: 659.2