Universidad de Guayaquil
Catálogo Bibliográfico

Hihiing the sweet spot-workbook

Forhini, Compbell

Hihiing the sweet spot-workbook - 1a ed - Chicago: Copy-Workshop, 1992 - 246 p.: il.; 24 cm

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1992

Los temas principales de este texto son: Sec 1-The sweet sport, Why hitting the sweet spot works, you already know more than you think, Sec 2- How to find the sweet spot, learn to read yourself, laying the foundation, Sec 3- Form insight to inspiration, mapping out perceptions, segmenting people, Sec 4- Consumer insight at work, the account planning revolution, the role of the account planner

978-0-9621415-2-2


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