Vista normal Vista MARC Vista ISBD

Raymond, Miner

Advertising that sells: a primer for product managers - 1a ed - New York: Black Rose, 1989 - 151 p.; 22 cm

Incluye index

1989

How and Why This Book Go Written - Executing the Strategy - The Brand Differentiating Message - The Storyboard - Scene Objectives - The Heavy Cost of Rush Production - The Preproduction Meeting - A Client Bill Of Rights

Subjects--Topical Terms:
Marketing
Publicidad

Dewey Class. No.: 659.1