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Roman, Kenneth

The new how to advertise - 1a ed - New York: Thomas Dunne Books, 1992 - 139 p.; 22 cm

Glosario

1992

Brand building strategies, television: beating clutter, research: Part of the answer, print: selective, radio and out of home, direct marketing: Accountable campaign that build business, agency relations, target marketing, global brands, media startegies and tactics.

ISBN: 978-0-312-07789-1

Subjects--Topical Terms:
Marketing
Publicidad

Dewey Class. No.: 659.1