Universidad de Guayaquil
Catálogo Bibliográfico

The psicology of attitude change and social influence

Zimbardo, Philip

The psicology of attitude change and social influence - 1a ed - New York: McGraw-Hill, 1991 - 370 p.; 24 cm

Incluye bibliografía

1991

TThis book contains the following subjets: A world of influence. Influencing behavior: Thinking direct approaches. Influencing attitudes through behavior: when doing becomes believing. Changing attitudes through persuasion: Take my words for it. Making persuasion last. Resisiting and embracing infliuence, social influence in the service of health and hapiness.

978-0-07-072877-6


Cambio de Actitud
Psicología

303.38
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